From delivery to boogers, butts and beyond!

Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.

Home of the fan-favorite original Swedish snotsucker, nosefrida

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Born in Sweden, raised in America

Great things come from Sweden, including our flagship fussbuster, NoseFrida. Invented by a Swedish pediatric ear, nose, and throat doctor, NoseFrida is now helping parents across America provide smart, safe and hygienic snot-free relief to their stuffed up little ones.

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Meet Chelsea.

Our CEO, Chief Fussbuster and baby guru all wrapped in one. Snotty noses. Diaper duty. She's been there before. As a mom of three boys, Chelsea knows the struggles of motherhood firsthand, which is why she spends almost every waking minute thinking of ways to make parenthood a little bit easier.

Press & awards

We don’t want to toot our own horn so we’ll let everyone else do it! Don’t take our word for it. Take theirs.

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