It’s smart. It’s Swedish. It’s maybe a little strange.
Put the brushing battle to bed!
Designed for postpartum care down there.
S'not to worry - we've got you covered from boogers to coughs and fevers
The original fuss-busters that started with snot sucking. But that’s snot all we have!
The kit for when s%*t gets real
For relief and postpartum care down there
Soft, seamless and breathable
From delivery to boogers, butts & beyond! Frida is the brand that gets parents. That means you.
We don’t want to toot our own horn so we’ll let everyone else do it! Don’t take our word for it. Take theirs.
From delivery to buggers, butts & beyond! Fridababy is the brand that gets parents. That means you.
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