It’s smart. It’s Swedish. It’s maybe a little strange.
Put the brushing battle to bed!
S'not to worry - we've got you covered from boogers to coughs and fevers
The original fuss-busters that started with snot sucking. But that’s snot all we have!
From delivery to boogers, butts & beyond! Frida is the brand that gets parents. That means you.
We don’t want to toot our own horn so we’ll let everyone else do it! Don’t take our word for it. Take theirs.
From delivery to buggers, butts & beyond! Fridababy is the brand that gets parents. That means you.
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Don't take our word for it. Introducing Real Reviews, really written by real parents.
For snotty noses, medicine messes and fevers that won’t quit.
For soothing sore gums and putting brushing battles to bed.
For bathing, claw-trimming, mane-taming + skin-soothing.